about me
about me
about me
Kshitij Suri
Kshitij Suri
Brand & Product Designer
Brand & Product Designer
BRANDING
UI/UX DESIGN
creative direction
CONTENT
Brand and Product Designer with 7+years of experience building, scaling, and leading design systems across technology, AI, real estate, and design-led organizations. Founder-level operator with deep hands-on execution across brand identity, product UI/UX, and cross-channel visual languages. Known for translating business and product strategy into clear, scalable, and high-quality design outcomes in both structured enterprises and fast-moving startup environments.
Services
Brand Design
Identity systems, positioning, visual language, and brand grammar
Product Design
UX strategy, UI design, dashboards, apps, and design systems
Creative Direction
End-to-end ownership from concept to execution
Brand Design
Identity systems, positioning, visual language, and brand grammar
Product Design
UX strategy, UI design, dashboards, apps, and design systems
Creative Direction
End-to-end ownership from concept to execution
+
Happy Clients
+
Years of Experience
+
Projects Delivered
∞
headaches, saved
"A complete and holistic design ninja. I highly recommend him and his work. "
Design sense and execution of products is far harder than one can imagine. Kshitij does both of these so effectively. Great design sense + unmatched speed and accuracy of execution. Adept at not just web, mobile UI and UX - Kshitij is a wholistic design ninja. I've personally collaborated directly with him and highly recommend him and his work.
anurag singh
Former CCO, Scry AI / Co-founder at Affle
"His ideas gave a blend of cutting edge design and state of the art knowledge repository. "
I have known and been working with Kshitij for the last three years. His creativity and strong attention to detail, played an important role as we rebranded. It was great to see his growth and dedication firsthand. His ideas gave a strong blend of cutting edge design philosophies and state of the art knowledge repository. Kshitij is a pleasure to work with.
Srini Bharadwaj
CTO / SVP at Scry AI
"Has the ability to simplify complex ideas into intuitive designs. A standout contributor "
He played a key role in our UI/UX projects, consistently delivering designs that were both user-centric and visually engaging. His ability to simplify complex concepts into intuitive designs was invaluable. His drive to improve and learn made him a standout contributor. It was great to collaborate with Suri, and I truly appreciated his dedication to his craft.
swapnil singh
program manager at scry ai | iim
"A complete and holistic design ninja. I highly recommend him and his work. "
Design sense and execution of products is far harder than one can imagine. Kshitij does both of these so effectively. Great design sense + unmatched speed and accuracy of execution. Adept at not just web, mobile UI and UX - Kshitij is a wholistic design ninja. I've personally collaborated directly with him and highly recommend him and his work.
anurag singh
Former CCO, Scry AI / Co-founder at Affle
"His ideas gave a blend of cutting edge design and state of the art knowledge repository. "
I have known and been working with Kshitij for the last three years. His creativity and strong attention to detail, played an important role as we rebranded. It was great to see his growth and dedication firsthand. His ideas gave a strong blend of cutting edge design philosophies and state of the art knowledge repository. Kshitij is a pleasure to work with.
Srini Bharadwaj
CTO / SVP at Scry AI
"Has the ability to simplify complex ideas into intuitive designs. A standout contributor "
He played a key role in our UI/UX projects, consistently delivering designs that were both user-centric and visually engaging. His ability to simplify complex concepts into intuitive designs was invaluable. His drive to improve and learn made him a standout contributor. It was great to collaborate with Suri, and I truly appreciated his dedication to his craft.
swapnil singh
program manager at scry ai | iim
Professional Experience
Puhzaz
design agency / puhzaz.com
FOUNDER & CREATIVE DIRECTOR
2023 - Present
Led creative strategy and execution for VC-backed startups, D2C brands, luxury jewellery labels, real estate groups, AI ventures, and nutraceutical companies across India, Europe, the Middle East, and the US. Built and managed a multidisciplinary team spanning brand design, UI/UX, content, video, animation, shoots, and print, while remaining hands-on across key creative decisions and delivery. Designed and implemented custom studio workflows that tripled output capacity and reduced delivery timelines by over 300 percent within six months, without sacrificing craft or consistency. Acted as strategic design partner to founders and leadership teams, shaping brand direction, go-to-market assets, product narratives, and investor-facing communication.
Puhzaz
design agency / puhzaz.com
FOUNDER & CREATIVE DIRECTOR
2023 - Present
Led creative strategy and execution for VC-backed startups, D2C brands, luxury jewellery labels, real estate groups, AI ventures, and nutraceutical companies across India, Europe, the Middle East, and the US. Built and managed a multidisciplinary team spanning brand design, UI/UX, content, video, animation, shoots, and print, while remaining hands-on across key creative decisions and delivery. Designed and implemented custom studio workflows that tripled output capacity and reduced delivery timelines by over 300 percent within six months, without sacrificing craft or consistency. Acted as strategic design partner to founders and leadership teams, shaping brand direction, go-to-market assets, product narratives, and investor-facing communication.
Scry AI
AI start-up / scryai.com
Senior brand designer
sept 2022 - jan 2025
Owned the company’s complete visual and brand transformation across product, web, sales, investor, and go-to-market channels. Developed a scalable design language system adopted across AI dashboards, marketing platforms, pitch decks, and internal tools. Worked directly with C-suite leadership on high-stakes presentations, keynotes, and enterprise client deliverables. Served as lead designer across multiple client boards, driving creative direction from concept to final execution. Introduced AI-assisted design workflows that doubled design velocity while maintaining quality and consistency. UI and UX systems shipped across the US, Europe, and the Middle East, consistently praised for clarity, usability, and trust.
Scry AI
AI start-up / scryai.com
Senior brand designer
sept 2022 - jan 2025
Owned the company’s complete visual and brand transformation across product, web, sales, investor, and go-to-market channels. Developed a scalable design language system adopted across AI dashboards, marketing platforms, pitch decks, and internal tools. Worked directly with C-suite leadership on high-stakes presentations, keynotes, and enterprise client deliverables. Served as lead designer across multiple client boards, driving creative direction from concept to final execution. Introduced AI-assisted design workflows that doubled design velocity while maintaining quality and consistency. UI and UX systems shipped across the US, Europe, and the Middle East, consistently praised for clarity, usability, and trust.
Schoolab
Tech company / theschoolab.com
design consultant
2020 - 2022
Led brand and marketing design for a cross-border innovation initiative co-run by Schoolab and UC Berkeley - for global-facing, mission-driven startup programs. Created visual identity, pitch decks, and communication design tailored for U.S. and European audiences.
Schoolab
Tech company / theschoolab.com
design consultant
2020 - 2022
Led brand and marketing design for a cross-border innovation initiative co-run by Schoolab and UC Berkeley - for global-facing, mission-driven startup programs. Created visual identity, pitch decks, and communication design tailored for U.S. and European audiences.
Pulp Studio
design studio
FOUNDER & head of design
2020 - 2022
Founded a high-speed design studio working with clients like Penguin Random House, BCG, Pepsico, and Redington. Delivered end-to-end creative: brand strategy, design systems, UI/UX, and marketing assets. Built a solid team and systems to ship high-quality work at scale.
Pulp Studio
design studio
FOUNDER & head of design
2020 - 2022
Founded a high-speed design studio working with clients like Penguin Random House, BCG, Pepsico, and Redington. Delivered end-to-end creative: brand strategy, design systems, UI/UX, and marketing assets. Built a solid team and systems to ship high-quality work at scale.
Skootr
Coworking Brand / skootr.com
associate - architecture & design
AUG 2019 – DEC 2020
Started in architecture, later led Skootr’s rebrand and visual transformation. Designed branded spatial experiences for clients like American Express and Economist Group.
Skootr
Coworking Brand / skootr.com
associate - architecture & design
AUG 2019 – DEC 2020
Started in architecture, later led Skootr’s rebrand and visual transformation. Designed branded spatial experiences for clients like American Express and Economist Group.
Let’s Work Together !
If you’re building a brand, product, or platform and need a design partner who can think strategically and execute at a high level - I’d love to connect.
surikshitij10@gmail.com
Phone / whatsapp
Copy email
Copied
Let’s Work Together !
If you’re building a brand, product, or platform and need a design partner who can think strategically and execute at a high level - I’d love to connect.
surikshitij10@gmail.com
Phone / whatsapp
Copy email
Copied
Trusted by Industry Leaders
"His ideas gave a blend of cutting edge design and state of the art knowledge repository. "
I have known and been working with Kshitij for the last three years. His creativity and strong attention to detail, played an important role as we rebranded. It was great to see his growth and dedication firsthand. His ideas gave a strong blend of cutting edge design philosophies and state of the art knowledge repository. Kshitij is a pleasure to work with.
Srini Bharadwaj
CTO / SVP at Scry AI
"His ideas gave a blend of cutting edge design and state of the art knowledge repository. "
I have known and been working with Kshitij for the last three years. His creativity and strong attention to detail, played an important role as we rebranded. It was great to see his growth and dedication firsthand. His ideas gave a strong blend of cutting edge design philosophies and state of the art knowledge repository. Kshitij is a pleasure to work with.
Srini Bharadwaj
CTO / SVP at Scry AI
"Has the ability to simplify complex ideas into intuitive designs. A standout contributor "
Kshitij played a key role in our UI/UX projects, consistently delivering designs that were both user-centric and visually engaging. His ability to simplify complex concepts into intuitive designs was invaluable. His drive to improve and learn made him a standout contributor. It was great to collaborate with Kshitij, and I truly appreciated his dedication to his craft.
swapnil singh
program manager at scry ai | iim
"Has the ability to simplify complex ideas into intuitive designs. A standout contributor "
Kshitij played a key role in our UI/UX projects, consistently delivering designs that were both user-centric and visually engaging. His ability to simplify complex concepts into intuitive designs was invaluable. His drive to improve and learn made him a standout contributor. It was great to collaborate with Kshitij, and I truly appreciated his dedication to his craft.
swapnil singh
program manager at scry ai | iim
"A complete and holistic design ninja. I highly recommend him and his work. "
Design sense and execution of products is far harder than one can imagine. Kshitij does both of these so effectively. Great design sense + unmatched speed and accuracy of execution. Adept at not just web, mobile UI and UX - Kshitij is a wholistic design ninja. I've personally collaborated directly with him and highly recommend him and his work.
anurag singh
Former CCO, Scry AI / Co-founder at Affle
"A complete and holistic design ninja. I highly recommend him and his work. "
Design sense and execution of products is far harder than one can imagine. Kshitij does both of these so effectively. Great design sense + unmatched speed and accuracy of execution. Adept at not just web, mobile UI and UX - Kshitij is a wholistic design ninja. I've personally collaborated directly with him and highly recommend him and his work.
anurag singh
Former CCO, Scry AI / Co-founder at Affle
What I Work On
Brand Design
Identity systems, positioning, visual language, and brand grammar
Product Design
UX strategy, UI design, dashboards, apps, and design systems
Creative Direction
End-to-end ownership from concept to execution
Brand Design
Identity systems, positioning, visual language, and brand grammar
Product Design
UX strategy, UI design, dashboards, apps, and design systems
Creative Direction
End-to-end ownership from concept to execution
Professional Experience
Puhzaz
FOUNDER & CREATIVE DIRECTOR
2023 - Present
Led creative strategy and execution for VC-backed startups, D2C brands, luxury jewellery labels, real estate groups, AI ventures, and nutraceutical companies across India, Europe, the Middle East, and the US. Built and managed a multidisciplinary team spanning brand design, UI/UX, content, video, animation, shoots, and print, while remaining hands-on across key creative decisions and delivery. Designed and implemented custom studio workflows that tripled output capacity and reduced delivery timelines by over 300 percent within six months, without sacrificing craft or consistency. Acted as strategic design partner to founders and leadership teams, shaping brand direction, go-to-market assets, product narratives, and investor-facing communication.
Puhzaz
FOUNDER & CREATIVE DIRECTOR
2023 - Present
Led creative strategy and execution for VC-backed startups, D2C brands, luxury jewellery labels, real estate groups, AI ventures, and nutraceutical companies across India, Europe, the Middle East, and the US. Built and managed a multidisciplinary team spanning brand design, UI/UX, content, video, animation, shoots, and print, while remaining hands-on across key creative decisions and delivery. Designed and implemented custom studio workflows that tripled output capacity and reduced delivery timelines by over 300 percent within six months, without sacrificing craft or consistency. Acted as strategic design partner to founders and leadership teams, shaping brand direction, go-to-market assets, product narratives, and investor-facing communication.
Scry AI
Senior brand designer
sept 2022 - jan 2025
Owned the company’s complete visual and brand transformation across product, web, sales, investor, and go-to-market channels. Developed a scalable design language system adopted across AI dashboards, marketing platforms, pitch decks, and internal tools. Worked directly with C-suite leadership on high-stakes presentations, keynotes, and enterprise client deliverables. Served as lead designer across multiple client boards, driving creative direction from concept to final execution. Introduced AI-assisted design workflows that doubled design velocity while maintaining quality and consistency. UI and UX systems shipped across the US, Europe, and the Middle East, consistently praised for clarity, usability, and trust.
Scry AI
Senior brand designer
sept 2022 - jan 2025
Owned the company’s complete visual and brand transformation across product, web, sales, investor, and go-to-market channels. Developed a scalable design language system adopted across AI dashboards, marketing platforms, pitch decks, and internal tools. Worked directly with C-suite leadership on high-stakes presentations, keynotes, and enterprise client deliverables. Served as lead designer across multiple client boards, driving creative direction from concept to final execution. Introduced AI-assisted design workflows that doubled design velocity while maintaining quality and consistency. UI and UX systems shipped across the US, Europe, and the Middle East, consistently praised for clarity, usability, and trust.
Schoolab
design consultant
2020 - 2022
Led brand and marketing design for a cross-border innovation initiative co-run by Schoolab and UC Berkeley - for global-facing, mission-driven startup programs. Created visual identity, pitch decks, and communication design tailored for U.S. and European audiences.
Schoolab
design consultant
2020 - 2022
Led brand and marketing design for a cross-border innovation initiative co-run by Schoolab and UC Berkeley - for global-facing, mission-driven startup programs. Created visual identity, pitch decks, and communication design tailored for U.S. and European audiences.
Pulp Studio
FOUNDER & head of design
2020 - 2022
Founded a high-speed design studio working with clients like Penguin Random House, BCG, Pepsico, and Redington. Delivered end-to-end creative: brand strategy, design systems, UI/UX, and marketing assets. Built a solid team and systems to ship high-quality work at scale.
Pulp Studio
FOUNDER & head of design
2020 - 2022
Founded a high-speed design studio working with clients like Penguin Random House, BCG, Pepsico, and Redington. Delivered end-to-end creative: brand strategy, design systems, UI/UX, and marketing assets. Built a solid team and systems to ship high-quality work at scale.
Skootr
associate
AUG 2019 – DEC 2020
Started in architecture, later led Skootr’s rebrand and visual transformation. Designed branded spatial experiences for clients like American Express and Economist Group.
Skootr
associate
AUG 2019 – DEC 2020
Started in architecture, later led Skootr’s rebrand and visual transformation. Designed branded spatial experiences for clients like American Express and Economist Group.
Let’s Work Together !
If you’re building a brand, product, or platform and need a design partner who can think strategically and execute at a high level - I’d love to connect.
surikshitij10@gmail.com
Phone / whatsapp
Copy email
Copied
Let’s Work Together !
If you’re building a brand, product, or platform and need a design partner who can think strategically and execute at a high level - I’d love to connect.
surikshitij10@gmail.com
Phone / whatsapp
Copy email
Copied