OCS / Rebrand
OCS / Rebrand
OCS / Rebrand
A full scale identity transformation for a managed short stay hospitality platform
A full scale identity transformation for a managed short stay hospitality platform
Visual Identity System
Social Media Design
Brand Strategy
Logo Design
The Problem
OCS had built a strong operational hospitality business, but the brand did not reflect the quality of the experience it delivered.
The existing identity felt generic and dated, blending into a crowded space of guest houses, budget hotels, and short stay platforms. There was no strong visual recall, limited emotional connection, and no cohesive system tying together digital, social, and physical touchpoints.
The Problem
OCS had built a strong operational hospitality business, but the brand did not reflect the quality of the experience it delivered.
The existing identity felt generic and dated, blending into a crowded space of guest houses, budget hotels, and short stay platforms. There was no strong visual recall, limited emotional connection, and no cohesive system tying together digital, social, and physical touchpoints.
Repositioning The Brand
The objective was not a cosmetic refresh. The goal was to reposition OCS as a managed hospitality brand, not just a stay provider.
OCS sits between hotels and long stay apartments. The new brand needed to communicate reliability to corporate users while remaining warm and approachable for individual guests.
Brand pillars:
🏢 Corporate ready and trustworthy
🏠 Comfortable, human, and welcoming
📈 Built to scale across cities and formats
Identity Exploration And Logo Evolution
This phase focused on distilling clarity and confidence into a simple, memorable mark.
Multiple directions were explored, tested, and refined before arriving at a logo that felt contemporary without being trendy, professional without feeling cold, and flexible across digital, print, and motion use cases.
The final logo was designed to work seamlessly across app icons, signage, presentations, and social media.
From Old To New
This moment marked the visible shift in how OCS presents itself.
The transition from the old identity to the new one clearly communicated a move from a functional brand to a designed, intentional system that could support growth.
Repositioning The Brand
The objective was not a cosmetic refresh. The goal was to reposition OCS as a managed hospitality brand, not just a stay provider.
OCS sits between hotels and long stay apartments. The new brand needed to communicate reliability to corporate users while remaining warm and approachable for individual guests.
Brand pillars:
🏢 Corporate ready and trustworthy
🏠 Comfortable, human, and welcoming
📈 Built to scale across cities and formats
Identity Exploration And Logo Evolution
This phase focused on distilling clarity and confidence into a simple, memorable mark.
Multiple directions were explored, tested, and refined before arriving at a logo that felt contemporary without being trendy, professional without feeling cold, and flexible across digital, print, and motion use cases.
The final logo was designed to work seamlessly across app icons, signage, presentations, and social media.
From Old To New
This moment marked the visible shift in how OCS presents itself.
The transition from the old identity to the new one clearly communicated a move from a functional brand to a designed, intentional system that could support growth.
Building The Brand System
The brand book became the foundation of the rebrand.
It defined how the brand looks, behaves, and scales across every touchpoint, ensuring consistency even as multiple teams and vendors work with the identity.
What the system covers:
🎯 Logo usage, spacing, and hierarchy
🎨 Color palette and typography
🧩 Illustration style and imagery direction
📐 Layout rules and brand guardrails
Building The Brand System
The brand book became the foundation of the rebrand.
It defined how the brand looks, behaves, and scales across every touchpoint, ensuring consistency even as multiple teams and vendors work with the identity.
What the system covers:
🎯 Logo usage, spacing, and hierarchy
🎨 Color palette and typography
🧩 Illustration style and imagery direction
📐 Layout rules and brand guardrails
Visual Language In Practice
The visual language balances system and storytelling.
Illustrations add warmth and approachability, while real life imagery grounds the brand in authentic hospitality experiences. Together, they allow OCS to communicate clearly across both corporate and consumer audiences.
Social And Marketing Rollout
The rebrand was rolled out across social and marketing touchpoints with a focus on consistency and speed.
Instead of designing one off posts, the system enabled repeatable templates that maintain strong visual recall while allowing flexibility in content.
What this enabled:
🔁 Repeatable, scalable templates
👀 Strong brand recall on social
⚡ Faster content creation for teams
Visual Language In Practice
The visual language balances system and storytelling.
Illustrations add warmth and approachability, while real life imagery grounds the brand in authentic hospitality experiences. Together, they allow OCS to communicate clearly across both corporate and consumer audiences.
Social And Marketing Rollout
The rebrand was rolled out across social and marketing touchpoints with a focus on consistency and speed.
Instead of designing one off posts, the system enabled repeatable templates that maintain strong visual recall while allowing flexibility in content.
What this enabled:
🔁 Repeatable, scalable templates
👀 Strong brand recall on social
⚡ Faster content creation for teams
More projects
More projects
Let’s Work Together !
If you’re building a brand, product, or platform and need a design partner who can think strategically and execute at a high level - I’d love to connect.
surikshitij10@gmail.com
Phone / whatsapp
Copy email
Copied
Let’s Work Together !
If you’re building a brand, product, or platform and need a design partner who can think strategically and execute at a high level - I’d love to connect.
surikshitij10@gmail.com
Phone / whatsapp
Copy email
Copied
Let’s Work Together !
If you’re building a brand, product, or platform and need a design partner who can think strategically and execute at a high level - I’d love to connect.
surikshitij10@gmail.com
Phone / whatsapp
Copy email
Copied