UNFILTERED CONCERTS / BRAND IDENTITY + VISUAL SYSTEM
UNFILTERED CONCERTS / BRAND IDENTITY + VISUAL SYSTEM
UNFILTERED CONCERTS / BRAND IDENTITY + VISUAL SYSTEM
A raw, culture driven concert identity that captures the chaos, energy, and honesty of independent live music.
A raw, culture driven concert identity that captures the chaos, energy, and honesty of independent live music.
Brand Identity
Visual Language
Campaign Art Direction
Digital and Print Assets
Overview
Unfiltered Concerts is a live music initiative focused on showcasing independent and alternative artists across India. The project involved creating a bold visual identity system that could flex across digital, physical, and environmental touchpoints while staying rooted in raw cultural expression.
Overview
Unfiltered Concerts is a live music initiative focused on showcasing independent and alternative artists across India. The project involved creating a bold visual identity system that could flex across digital, physical, and environmental touchpoints while staying rooted in raw cultural expression.
Identified Problems
Independent music events often lack a distinct visual identity and rely on generic promotional material that fails to reflect the energy of live performances. UF needed a system that could cut through visual noise, feel culturally grounded, and remain flexible across multiple artists, genres, and formats.
Identified Problems
Independent music events often lack a distinct visual identity and rely on generic promotional material that fails to reflect the energy of live performances. UF needed a system that could cut through visual noise, feel culturally grounded, and remain flexible across multiple artists, genres, and formats.
Solution
A modular visual system built around raw textures, bold typography, and culturally inspired graphics. The identity was designed to be expressive rather than polished, allowing each concert to feel unique while maintaining a recognizable UF core across posters, merchandise, digital screens, and social media.
Solution
A modular visual system built around raw textures, bold typography, and culturally inspired graphics. The identity was designed to be expressive rather than polished, allowing each concert to feel unique while maintaining a recognizable UF core across posters, merchandise, digital screens, and social media.
Impact
Established a recognizable visual identity for UF Concerts
Created a flexible system adaptable to multiple artists and genres
Strengthened audience recall through bold, culture driven visuals
Positioned UF as an authentic platform for independent live music
Impact
Established a recognizable visual identity for UF Concerts
Created a flexible system adaptable to multiple artists and genres
Strengthened audience recall through bold, culture driven visuals
Positioned UF as an authentic platform for independent live music
More projects
More projects
Let’s Work Together !
If you’re building a brand, product, or platform and need a design partner who can think strategically and execute at a high level - I’d love to connect.
surikshitij10@gmail.com
Phone / whatsapp
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Let’s Work Together !
If you’re building a brand, product, or platform and need a design partner who can think strategically and execute at a high level - I’d love to connect.
surikshitij10@gmail.com
Phone / whatsapp
Copy email
Copied
Let’s Work Together !
If you’re building a brand, product, or platform and need a design partner who can think strategically and execute at a high level - I’d love to connect.
surikshitij10@gmail.com
Phone / whatsapp
Copy email
Copied